It’s never too early to start planning ahead. Which is why we’re getting ready for Spring, with Nautica. Founded in 1983, Nautica is a benchmark brand, known throughout the world for their casual classics and products that speak to customers from all walks of life.
Their 2015 collection was shot on location in Sunny California, a stones throw away from the coastline that we’ve all grown to love, on beautiful Catalina Island. Matt Albiani along with stylist Danny Clurman put together a shoot that speaks to the Nautica brand. Clean, and aesthetically pleasing, just like the collection itself.
The 2015 collection features Justice Joslin of Ford Models, Dimphy Janse of NY Models, Ollie Edwards of VNY Models, and Kate Harrison also with Ford.
The campaign features an image of Justice by the water in a cozy knit hoodie paired with brightly striped swim trunks, as well as an image of all four models on a boat wearing white and navy nautical swim suits.
Inspired by the horizontal geographic lines of latitude coordinates, the Spring 2015 collections are a mix of stripes, color blocking, floral patterns, and soft, lightweight fabrics. The palette is grounded in Navy and White, with bold pops of color throughout.
The campaign will run in select fashion and entertainment publications including Marie Claire, GQ, Men’s Health, Men’s Journal, Men’s Fitness, Maxim, Outside, Esquire, ESPN The Magazine, and Sports Illustrated. The Ads can also be seen in digital. The campaign launches in February 2015.
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