So super excited to let my readers in on a secret traveling lingerie pop-up shop. Introducing Flora Nuit, a traveling, lingerie boutique that makes shopping for lingerie convenient because it literally happens in your living room, no joke. That means not having to deal with the hassle of department store dressing rooms or being awkwardly fitted by a stranger— just you and your girlfriends enjoying a lingerie-shopping party all in the comfort of your own home.
Flora Nuit was launched last fall in NYC by Melissa Silvetti and Laura Maurer, who, after years of working in the lingerie industry, felt they could improve upon the current lingerie shopping options. “We realized that the at-home model really lent itself well to lingerie because of the fun, supportive environment that’s created when a group of women get together,” Silvetti says. “From the beginning, we felt strongly about offering a variety of styles and sizes so that there’s something for everyone.”
Their inventory includes 12 hard-to-find lingerie, sleepwear, and shapewear brands, all of which are women-owned and designed; bras in sizes 32A-38E; and underwear from XS-XL. And this Summer they announced the launch of Flora Nuit in Los Angeles. (Seen here, in these images from their LA Launch).
Here’s how it works: Contact Flora Nuit about a month in advance with a date you have in mind, and they’ll design a custom invitation to be sent out to your friends (Usual head count for parties is 10-20 people).
On the day of the event, your Flora Nuit ambassador will arrive an hour early to set up the pop-up shop, which includes samples of all of the sizes and styles they offer. Then you and your guests can try everything on, get fitting advice from the ambassador, and place orders for your favorite pieces. One to two weeks later, purchases will be delivered right to every guest’s door. If you’re the host of an event, you get a $50 credit to put towards your order.
Keep it here for more: Words From The Runway